Overview
Adobe Events is a broad initiative spanning an emerging events platform and a portfolio of consumer-facing event experiences. The platform enables teams to create and manage events and has launched for internal use, while the broader ecosystem supports experiences ranging from Adobe MAX and Summit to smaller event series, live-streamed programming, webinars, and on-demand content. A broader roadmap is underway to evolve the platform as part of the Adobe Experience Cloud ecosystem.
I lead product design across this ecosystem, working from the larger experience strategy down to individual product surfaces and features. My work spans the internal platform, consumer-facing event experiences, and shared capabilities including AI-powered chat, scheduling and calendar experiences, discovery, video, UX/UI, and visual design.
Impact
I helped shape the product vision and experience strategy for an emerging events platform, guiding it from early concepts through internal launch while helping establish a foundation for its planned expansion into the broader Adobe Experience Cloud ecosystem.
Working across the platform and consumer-facing event experiences, I helped create a scalable experience model that could support different event formats, audiences, and needs—from large flagship experiences to smaller event series. The work also established opportunities to connect discovery, AI-assisted planning, scheduling, video, and content across the broader ecosystem.
Outcomes
• Helped define and shape the UX and product direction for an emerging Adobe events platform, from early product definition through internal launch.
• Established a scalable experience model spanning event creation and management, consumer-facing event experiences, and shared product capabilities.
• Shaped features including AI-powered chat, scheduling and calendar experiences, discovery, video, and event content.
• Created reusable UX/UI patterns and design foundations to support multiple event experiences and future platform evolution.
• Helped establish a product foundation for the platform's planned expansion into the Adobe Experience Cloud ecosystem.
• Created alignment across product, engineering, design, events, and other cross-functional partners around an evolving product vision.
