AncestryDNA Health
AncestryDNA Health product is a part of the Ancestry and AncestryDNA suite of products. Ensuring communication of scientific info to non-scientific consumers was critical. The heart of the product was the carrier conditions report that communicated the consumers health results. Our goal was to keep it simple, safe, and empowering for the users.
beta website
Research came from DNA kits, working with the science team to understand genetics, exploring data visualization style
Empathy for our users. Multiple rounds of user interviews were done to understand the customers' emotional journey from receiving results, denial to acceptance of health conditions
AncestryHealth flow
Content hierarchy outline
Mobile content hierarchy
