AncestryDNA Health product is a part of the Ancestry and AncestryDNA suite of products. Ensuring communication of scientific info to non-scientific consumers was critical. The heart of the product was the carrier conditions report that communicated the consumers health results. Our goal was to keep it simple, safe, and empowering for the users.
There were many aspects of research to be done. We took the learnings from the many DNA kits we took, understanding of genetics, data visualization to help inform the design.
Empathy for our users. We did many round of user studies to understand the customers' emotional journey to accepting they have a health condition. There were different user types, high tech detectives were the primary users. Inspiration was found in unexpected places that also help inform the design and tell a story.