AncestryDNA Health

Project Overview
As part of the Ancestry and AncestryDNA suite, the Health product aimed to deliver complex genetic information in a way that felt clear, responsible, and empowering to non-scientific users. The core experience centered on the carrier conditions report, which provided users with personal health-related genetic insights. Our goal was to make the experience simple, safe, and supportive, helping users understand potentially sensitive data with confidence and care.

My Role – Lead Designer
I led the UX and UI design for the health reporting experience, collaborating with cross-functional partners across science, research, content strategy, and engineering. I defined the product’s design direction and worked to ensure the experience struck a balance between clarity, scientific accuracy, and emotional sensitivity. I also contributed to tone and language frameworks in partnership with content strategists, focusing on trust, accessibility, and empowerment.

Date:

2016