Adobe Experience Cloud

The process required multiple rounds of user studies and interviews then work sessions with the team. The team consisted of multiple PMs, designers on other aspects of the cloud products and engineers. This was a map identifying workflows tied to the customers.

The UI is a simple drag onto canvas to build type of tool from the left. Make adjustments on the right.

Inventory screen of the multiple journeys a marketer would have and check on.

Early explorations on the Inventory screen

List view of summary.

One of many explorations done to imagine how a journey is built and displayed. This one explores simplified display of paths of the customer journey.

A broader project to connect the tool to other products within the suite of products

The Adaptive Journeys project is the future state of Voyager that includes AI technology-based predictive journeys in different stages from full journeys to partial journeys.

Choosing offers